jj travel Associates
Destination First is planning backwards
Purpose comes first. Then the destination that delivers it. We help you understand what you’re actually looking for, then design or book travel that gets you there.
Start With Why
Travel is more meaningful when it’s built around purpose. What’s yours?
One Philosophy, Two Paths
We believe travel should be purposeful and intentional. How you work with us depends on what you need.
Partnership Planning: Full-service planning for cruises, guided tours, resorts, and custom itineraries. We design it with you, handle the details, and make sure it delivers.
Independent Cruise Booking: Book your cruise directly through our site with the same expert tools and bonuses, plus access to our guidance when you need it.
Same philosophy, same care, different service levels.
April 11-18, 2027
Millions of Tulips. One Perfect Week.
Join Jennifer and Joel for seven nights on the Rhine aboard AmaStella during peak bloom season. Limited cabins available.
Who We Are
Travel advisors who actually care how your trip turns out
We’re Joel and Jennifer, and we built JJ Travel Associates around a simple idea: most people plan trips that won’t deliver what they’re looking for because they start in the wrong place. We help clients figure out what they actually want from travel, then design or book experiences that deliver it. We work as advocates for you.
We specialize in cruises, guided tours, resorts, and custom itineraries. Whether you want full partnership planning or prefer to book your cruise independently through our site, you get the same expertise and support.
They Went. They Loved It. Here’s Why.
“Contacting Joel and Jennifer was the best decision I could have made. They took the time to understand what mattered to my family and offered thoughtful suggestions. Every detail was handled, and every question was answered before and during our vacation.”
Anne
“Joel and Jennifer guided us through every decision, from excursions to upgrades worth considering, and stayed in touch to make sure every need was met. They took all the stress away so we could simply show up and enjoy our vacation.”
Scott
“Jen helped us plan our first trip to Europe and guided us through every step. She answered all our questions and prepared us for what to expect along the way. She made planning simple and stress-free.”
Mary Ellen
Read. Learn. Travel Better.
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Family Heritage and Ancestry: When Travel Beomes a Bridge to Who You Are
Most people don’t wake up one morning and announce they’re taking a heritage trip. It starts quieter than that. A comment at Thanksgiving dinner about a great-grandmother no one really remembers. An ancestry search that goes from hobby to obsession. A conversation where someone mentions their grandparents came from Poland, or Ireland, or China, and…
