Joel Knows Travel
Good research deserves better sources.
Most travel content is AI-generated, less than helpful, and so generic it’s an insult to your research process. This is different. Reviews, comparisons, destination breakdowns, and planning frameworks written by someone who does this every day and has no interest in telling you what you want to hear. If you’re doing serious research, you’re in the right place.
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Nothing Is A Purpose
I make my living understanding what people want from travel and somehow managed to completely miss what my own wife wanted from it for years. That realization is where my entire purpose-driven travel framework came from. Not from a business book or a marketing strategy. From years of watching my wife be quietly miserable on vacations I thought were excellent.
